Surely you've noticed the plethora of signs being held by people on sidewalks and street corners around Orlando?
Some of them are huge. The more fancy ones spin around to get people's attention.
They advertise everything from store closings (like Circuit City), to mattress sales, to haircuts, to new housing developments, to free months in apartments.
I can assume two things: one, businesses are desperately trying to do everything they can to get people into their stores or developments; and two, so many people are looking for jobs they're willing to stand on street corners and hold these signs for hours on end. Cheap labor for employers, a job for the unemployed.
I feel sorry for them though. At least it's not summer time.